奥塔哥大学-Master of Marketing市场营销硕士解析

　　-Master of Marketing

　　开学时间：每年3.10月开学

　　学制:一般是1年

　　学分：180个学分

　　入学要求：湖南出国留学老师介绍，本科毕业，双非均分85%以上 ，985/211的话均分80%，主要看本科期间的专业课均分。要求6.5分，单项不低于6.0

　　学费： 整个课程学费43073纽币。

　　就业方向：广告客户经理、品牌经理、营销经理、市场研究员、产品经理、销售经理、销售代表

　　主要学习内容：

　　Three compulsory papers (20 points each):

　　MART 460 Research Methods

　　MART 461 Marketing Theory

　　MART 462 Advanced Marketing Analysis

　　Four of the following elective papers, including at least two MART papers (20 points each):

　　BSNS 401 The Environment of Business and Economics

　　ENTR 411 Introduction to Entrepreneurship

　　ENTR 415 New Venture Strategy

　　MANT 454 Global Management

　　MART 448 Advanced Business Analytics

　　MART 463 Food Marketing

　　MART 464 Consumer Behaviour

　　MART 465 Retailing

　　MART 466 Digital Marketing

　　MART 467 Tourism Marketing

　　MART 468 Branding

　　MART 469 Advertising Planning and Concept Development

　　MART 470 Special Topic in Marketing

　　a suitable alternative as approved by the Head of the Department of Marketing

　　Plus one of the following project papers (40 points each):

　　MART 501 Applied Project

　　MART 580 Research Project